How Little Things Can Make A Big Difference by Keyla Garcia Vega

Malcolm Gladwell, in his riveting non-fiction book, The Tipping Point, written in 2000, presents us with astonishing facts that will keep you turning the page and is able to introduce reasons as to how one thing can cause another, such as a small flame can ignite an enormous wildfire. There isn't only one cause for epidemics, it consists of a process involving three points: The Law of the Few, The Stickiness Factor, and The Power of Context.

            Gladwell chooses to center his main argument around epidemics and how they spread so quickly. In his book, Gladwell analyzes the society and explains that tipping points are small causes that influence giant results. His thesis surrounds the social phenomena of small ideas said by the right people, at the right time can launch an epidemic outbreak. Malmom Gladwell chooses target marketers as his audience. The Tipping Point is a fascinating book that I would recommend for people interested in marketing and business because learning how to push small things in a certain direction can get you satisfying results. Malcom Gladwell does an excellent job in keeping his audience's attention hooked and intrigued. This book deserves a 4 out of 5, and should be picked up and read by YOU.